Q: I have a direct mail job to do for an extremely eco conscious customer and I need some creative ideas. I also want to cut my costs and be as efficient as possible. Can you provide any advice?
A: Of course we would be delighted to help.
Direct mail is increasingly in popularity once again and we see a genuine upturn in this market. It is continuing to gain popularity over online marketing messages, and the number of direct mailers going out every day is increasing.
CyanX can help you with new possibilities and opportunities for marketing and promotions – be it traditional long run blanket mail or short run personalised targeted mailers.
CyanX is the European distributer for eco-seal for instance.
eco-seal’s secret is in the special aqueous coating which has properties to make amazing mailers possible – interactive, memorable and fun. And, once peeled, the eco-seal mailer cannot be re-sealed – just like an envelope it is tamper evident – yet, there is no need for an envelope saving time, cost and environment waste.
Your communications can be more creative with the message front and centre – and it is proven to have a higher response rate than any other type of standard mailer.
How does it work?
The special coating is applied to one side, which when folded causes adhesion so that the ‘sheet’ and it becomes its own envelope. It can be easily opened by the recipient but will not reseal, so the message on the flat sheet is clear.
The coating itself is applied either on-press or via an off line coater.
eco-seal is easily recyclable through normal waste streams. It also means that you do not have to match document addresses to envelopes, thus saving time.
A win-win for everyone!
If you have a question that we can help you with, please drop us a line: [email protected]
#CyanX #eco-seal #directmail #addingvalue
3rd April 2025